massage is counter-cyclical

..."Counter-cyclical" being a fancy way of saying that the business goes up in tough times because people buy more massages when life is really stressful.

This article talks about a booming massage business in Arlington, Texas.

"Hey, who wouldn't rather have a massage than go to the doctor?"

She says many of the new clients at her Arlington massage studio are all opting for a holistic approach to health -- one that doesn't require insurance.

I hadn't thought about the lack of insurance coverage being a positive thing for massage right now but they may have a point. Getting a regular massage is certainly better than popping a pill, or worse, doing nothing and suffering the long-term negative health consequences of stress.